Melton, Tricia Garret

Melton, Tricia Garret

Chief Marketing Officer at Tricia Garret

Tricia Melton was most recently the Chief Marke5ng Officer for Warner Bros. Global Kids, Young Adults and Classics. She has deep experience with the entertainment and streaming industry, brand-building, Gen Z, kids and family and social media/digital marke5ng. In her CMO role at Warner Bros., she led global marke5ng and brand strategy for Cartoon Network, Adult Swim, Boomerang, Warner Bros. Anima5on, and Turner Classic Movies. Melton’s responsibili5es include all marke5ng aspects, including brand management, crea5ve, social media, paid media, and integra5ons/partnerships, across all plaNorms. Melton led the strategy to expand Cartoon Network to reach new audiences. She launched a new global preschool brand, Cartoonito which launched as the number one preschool brand in La5n America, and led a rebrand for Cartoon Network resul5ng in a new tagline “Redraw Your World”. Melton also oversaw the growth of Adult Swim as a global, streaming and lifestyle brand and led the recent global marke5ng for the world-wide hit series Rick and Morty. She also reposi5oned and rebranded Turner Classic Movies to modernize the brand, including a new logo and tagline, “Where Then Meets Now”. Melton was named a 2022 Wonder Woman of the Year by Mul5channel News and is currently a a brand and strategy consultant.

Melton previously served as Senior Vice President, Marke5ng, Brand, Crea5ve,and Communica5ons at Freeform where she led a successful rebrand and evolved Freeform from a legacy linear brand to a powerhouse streaming marke5ng and content engine. While at Freeform, she oversaw the launches of mul5ple hit series including Grownish, Siren, and Marvel’s Cloak and Dagger. Prior to that, Melton was Senior Vice President of Entertainment Marke5ng and Branding for TBS, TNT, and TCM where she led high-profile, innova5ve, and award-winning marke5ng ini5a5ves for viewer fan favorites, including the launch of Conan on TBS, The Closer, The Last Ship, Rizzoli & Isles, Falling Skies and Dallas.

Past roles include Vice President of Marke5ng for Life5me Television, where she oversaw consumer, affiliate, ad sales and marke5ng for Life5me, Life5me Movie Network, and Life5me Real Women. She also served as Vice President of Marke5ng for Oxygen Media where she developed the network’s brand strategy as well as the first-ever Super Bowl ad targeted towards women, which won a White House Project Award for posi5ve portrayals of women in the media.

Melton’s other posi5ons include Vice President of Marke5ng for Food Network; Vice President of Marke5ng and Promo5ons for Channel One Network in New York.

Melton holds a bachelor’s degree in English Literature from the University of Montevallo and is the Co-President of the CMO Collec5ve, Los Angles Chapter. She is on the board of Humantel, a strategic intelligence collec5ve. She also has held advisory board posi5ons with Promax, the Adver5sing Board, and the Peabody School of Journalism at the University of Georgia.

Data Driven Trends Impacting Content Creation
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