The Business of FAST: Monetization, Market Saturation and Viewer Engagement

Event Time

Tuesday, October 24   |   2:45 PM - 3:45 PM

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From audience targeting through curated channels and managing third-party platforms, FAST services have a lot of options when it comes to monetization and viewer engagement strategies. This session will discuss how with such rapid growth and saturation, and the promise and hope of new revenue sources, where FAST can succeed in attracting new users. Hear lessons learned from industry experts who will share their insights and practical approaches for navigating the world of FAST content, user engagement, and monetization.



Hedvig Arnet
VP, Business Development
Matthew Dominguez
Director, Digital Distribution and Partnerships
Cox Media Group


Jonathan Hurd
Altman Solon