Fireside Chat: Disney’s Streaming Formula: A Foundation of Ad Tech and Audience
Tuesday, October 24 | 9:30 AM - 10:00 AM
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Years of investment have led Disney to the forefront of the evolution of linear television and streaming amid the sea of change in video consumption. One of Disney’s recipes for success in streaming sits at the center of its foundational ad tech stack while bringing advertisers closer to the most iconic storytelling and portfolio of brands. In this fireside chat, hear from Disney executives as they share a look behind the curtain at the future-forward strategy propelling Disney’s interconnected advertising business. From standing up an in-house tech stack, to creating connectivity with the third-party ecosystem, learn how Disney is aligning its advertising and technology road map to meet the needs of global marketers.
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