Defining the New Pay TV Bundle and the Path to Growth and Engagement
Wednesday, October 25 | 11:30 AM - 12:30 PM
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The messy public divorce of cable and OTT services is a longstanding issue that has recently seen its Waterloo in Disney vs. Spectrum and Heart vs. DISH. This session will discuss what consumers want from OTT services, the pros and cons of going direct-to-consumer vs. distributing through partners, international distribution approaches, and how video services are working to grow and engage subscribers. Hear the latest developments and discuss the challenges and success OTT services and pay TV operators are having with viewer engagement, retention, monetization and market saturation.
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