Title Management for the Content Lifecycle


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Wednesday, October 25   |   12:10 PM - 12:25 PM

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Title management is at the heart of content creation when it comes to distribution and discovery. Title and metadata management can be a challenge when one asset can have multiple versions that need to be distributed to a variety of internal and external stakeholders. This discussion will focus on the challenges faced by content creators managing titles and metadata through the broadcast supply chain and focus on catalogue management solutions that help streamline that process so viewers can find the content they are looking for across platforms and regions. 



Speakers

Rebecca Twardy
Strategic Account Director
MEDIAGENIX

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