Case Study: Hershey's Approach to Advertising Using a Direct to Glass Advertising Campaign with LG Ads
Tuesday, October 24 | 12:00 PM - 12:30 PM
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This session will present a visual presentation that describes Hershey’s reasons for testing Direct to Glass advertising, their strategic approach to the campaign and their results. Hershey's will provide details about making the most of non-traditional ad formats as well as what they learned about reaching viewers while they are in their "lean forward" content selection process, rather than typical "lean back" in-stream ad viewing. Learn how the different ad placements contributed to key performance metrics and how they plan to incorporate Direct to Glass into their larger TV and digital media plan.
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