Case Study: How YouTube Uses Interactive Live Streaming for Higher Engagement
Tuesday, October 24 | 11:30 AM - 12:00 PM
Pass Required: Streaming Summit Pass
Don't have this pass? Register Now!
Create or Log in to myNAB Show New York to see Videos and Resources.
Videos
Resources
{{video.title}}
Resources
This Session Has Not Started Yet
Be sure to come back after the session starts to have access to session resources.
In the last few years, YouTube has redefined what it means to run an interactive live-stream on a global scale through tentpole events. This case study will explore the technical setup that allows these streams to take place, the use cases it unlocks, and how interactivity drives engagement success with view time and other KPIs. Learn how YouTube uses innovative workflows to gamify live chat, drive massive engagement and hear about the types of events that justify this kind of interactive approach. You will also learn what brands and broadcasters gain from the elevated engagement and the value they see from offering interactive live streaming.
Speakers
