AI Virtual Humans in Broadcast News

Event Time

Thursday, October 26   |   3:00 PM - 3:30 PM

Event Location

Pass Required: Exhibits Pass (All-Badge Access)

Don't have this pass? Register Now!

Info Alert

Create or Log in to myNAB Show New York to see Videos and Resources.




Log in to your myNAB Show New York to join the zoom meeting!


Info Alert

This Session Has Not Started Yet

Be sure to come back after the session starts to have access to session resources.

Virtual humans are emerging as a game-changing phenomenon, especially in the news and the journalism category. In this fireside chat, we’ll talk with Marc Scarpa, the CEO and Founder of Defiance Media as he shares his companies approach to creating a custom virtual news Anchor, Raxana, and how they’ve built a bespoke virtual studio for around-the-clock broadcast news.  Rather than focus on ‘deep fakes’ and ‘fake news’, Marc will share the benefits of leveraging AI, along with human expertise, to accurately produce stories in reduced production times and costs and to deliver around the clock video programming in up to 30 languages.


Takeaways from this Session:

  • Leveraging AI for Production Efficiencies
  • Strategic Approaches to Virtual Humans
  • Turning Text To Videos


Marc Scarpa
Founder and CEO


Lori H. Schwartz
CEO and Founder